Estée Lauder aim to reframe the anti-ageing conversation

Estée Lauder is set to launch Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème formulated with SIRTIVITY-LP™, which promises visible age reversal in just 14 days.

The announcement comes as the brand reveals its Skin Longevity platform and the formation of the Estee Lauder Longevity Collective. Experts across multiple disciplines will aim to reframe the conversation with consumers from anti-ageing to visible age reversal.

For nearly two decades, the brand has been advancing its understanding of the biology of skin ageing, leading to the development of its exclusive and patented SIRTIVITY-LP™ technology, proven to not only slow but help visibly reverse skin ageing. Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, with SIRTIVITY-LP™, will be launched in January.

Estée Lauder is also collaborating with the Stanford Center on Longevity, a cross-disciplinary research centre at Stanford University, to deliver the new Program on Aesthetics & Culture.

Aerin Lauder, Founder and Creative Director of AERIN, and Style & Design Director of Estée Lauder ReNutriv, says: 

“My grandmother, Estée, was a trailblazer. She was ahead of her time in every way and changed how we think about aging, confidence, and beauty. Today, the Estée Lauder brand continues to embody her pioneer spirit, and I think she would be incredibly excited to see her namesake brand leading the new skin longevity movement and inspiring consumers everywhere to live well at any age.”

Luke Evans, VP/GM Estée Lauder, AERIN and Aramis, UK and Ireland, adds:

“This is a truly exciting moment for the brand in the UK and Ireland as we reinforce Estée Lauder's authority in science led luxury skincare with the launch of the new Skin Longevity brand platform. Built on more than 15 years of research, Estée Lauder is leading the way when it comes to Longevity. Through new product innovation and cutting-edge technology combined with expert collaborations, our aim is to educate our UK consumers, driving a positive conversation when it comes to aging. With the UK and Ireland being a priority market for the brand, we're thrilled to be part of this Skin Longevity movement.”