Electric London hosts first Global Summit

Professional hair brand Electric London held their first Global Summit in Brighton recently, with delegates attending from the UK, America and Canada.

Held over four days, the Summit incorporated seminars, creative photoshoots, education and networking, and was hosted by Mark Woolley, Electric London's Founder and International Creative Director at the company's HQ.

During day one, photographer Kenny McCracken helped delegates on a full working hair shoot, whilst on day two, the Electric Summer Sessions party welcomed hundreds of hairdressers and industry influencers. 

The Electric London Art Team presented stylish looks covering hair tips, styling and colouring using Electric Professional products during day three. 

On the final day of the Summit, LA-based DJ Muldoon along with Mark Woolley and the Electric London Artistic Team showcased their latest hair styling techniques and trends.

Commenting on the Global Summit, Electric London's Mark Woolley says: 

“Over the past ten years, Electric London has become a global business brand; this Global Summit was the ideal time to invite our growing family in the USA and Canada to experience Electric London in its own home. 

“We worked hard to develop an itinerary that really gave our guests a feel for the Electric Family, pushed their creativity, inspired them to share our philosophy with their own team when they returned, and of course, experience the great British lifestyle. At Electric London, we're building something special here; we are exciting, innovative, British, independent, and authentic so to be able to share this with our #ElectricFamily across the world was truly great.”