Dermalogica launches new skincare concept store
Dermalogica has opened a standalone concept store at Bluewater Shopping Centre in Kent.
The store offers the full range of Dermalogica skin care products as well as a full treatment menu consisting of Face Mapping® Skin Analysis, SkinSolver® Treatments, ProSkin Power and ProSkin Peel.
Customer will be educated on Dermalogica protocols through the store's four distinct areas. The Engage & Learn area is a central skin analysis zone dedicated for a hip to hip skin analysis through Face Mapping® and SkinSolver® Treatments. The Decompress & Immerse area has been sectioned to allow customers to decompress before and after their treatment. This area is interactive and allows customers to engage and learn further about the Dermalogica brand and their professional products.
The store's Treatment area is dedicated to Dermalogica's full range of treatments, in an open-air environment. Customers then move to the Retail area offering personalised skincare advice by Dermalogica's professional Skin Therapists, where customers can share their skincare goals and discover the right homecare and treatment solutions.
As with all Dermalogica owned stores and staffed counters, Clean Touch protocols will be in place to ensure the highest safety and sanitation measures are upheld to protect customers and staff.
Commenting on the opening of the Dermalogica concept store in Kent,
Dermalogica's General Manager, Mark Hermann, says:
“With our unique roots in skincare education and professional treatments, we wanted a guided retail space that creates an immersive customer experience. Our ambition was to bring something to consumers they have never seen before; achieving their ‘healthiest skin ever' based on personalised treatments and a results-driven home care routine.”
