CACI launches display to promote retail sales
Advanced skin brand CACI has released a new countertop display to enable salons to promote retail purchases of their home care products to complement professional treatments.
The CACI Peptide Duo Kit countertop display features the brand's Amino-Lift Peptide Complex and Eye Revive Serum. The display holds seven Amino-Lift Peptide Complex bottles, four Eye Revive Serums and product leaflets.
CACI Amino-Lift Peptide Complex serum is formulated with a combination of peptides, amino acids and plant proteins to improve skin firmness and reduce expression lines and wrinkles, whilst CACI Eye Revive Serum delivers long-lasting hydrating and visibly brightens the eye area.
Commenting on the launch of the new display, Niki Bassil, CACI's Marketing Manager, says:
“The impact of visual merchandising is immediate - it takes about three seconds for a client to form an opinion of a salon's retail display. A salon retail display with a compelling image will entice. A countertop display on eye level is more accessible to your customer – they say eye level is buy level. Placing both our Amino Lift Peptide Complex and Eye Revive Serum – both vegan-friendly - on the same display acts as a reminder of how our products work well together and makes it easier for your customer to quickly find products.
"It is also the perfect introduction to CACI as a brand if a salon doesn't yet offer our professional CACI treatments.”
CACI International
0208 731 5678
