Boots to stock UKHAIR by UKLASH following 1000% YOY Sales Growth
UKLASH RETAIL EXPANSION: SALES OF UKHAIR BY UKLASH INCREASE BY 1000% YOY LEADING TO BOOTS RETAIL LAUNCH ROLL OUT
● Retail Expansion: UKHAIR by UKLASH launches into 39 Boots stores from 3rd March
and online at boots.com, marking its entry into the retailer's premium haircare
category.
● Exclusive In-Store Offering: This is the first time UKHAIR by UKLASH will be available
on the highstreet with the exclusive Mini Haircare Essentials Set product offering.
● Proven Demand: UKHAIR's Hair Growth Serum sold out in just 4 days following its
2024 launch and has since won multiple awards; UKLASH Eyelash Serum is the
world's most searched-for eyelash serum.
● 1000% YOY Sales Increase: UKHAIR by UKLASH has seen a 1000% year-on-year
sales increase, demonstrating significant consumer demand.
● Trichologist Approved: Formulated by chemists and hair experts with over 50 years
of combined experience, and approved by Trichologist Kate Holden.
Hair health is more than just a trend—it's a growing consumer priority. According to a study
conducted by Cosmetify, 1.37 million people sought solutions to hair loss in 2024. This
concern affects all genders, with research from Medihair indicating that nearly 85% of men
and 33% of women will experience hair loss during their lifetime. UKLASH has been at the
forefront of this demand, experiencing a 1000% increase in sales of their best-selling
and multi-award-winning haircare line, UKHAIR—a 10x YOY increase that demonstrates
growing consumer trust in the brand's expertise in haircare and hair growth.
Boots will be the first to stock UKHAIR by UKLASH, holding exclusivity on the brand's
recently launched Mini Haircare Essentials Set. This month, UKLASH expands its retail
presence with the launch of UKHAIR into 39 Boots stores and online. This milestone
solidifies the brand's mission to ‘Never Stop Growing' and marks its entry into the premium
haircare category as a direct result of increased consumer demand.
Formulated by experts using science-backed formulas, the UKHAIR Grow Stronger Haircare
Collection—including the Shampoo, Conditioner, Repair Mask, Hair Growth Serum, and Hair
Vitamins—will debut in the Premium Hair section at Boots this month, positioned on
illuminated end shelves to maximise its premium appeal. The retailer will also hold exclusive
in-store rights to The Mini Haircare Essentials Set, a travel-friendly trio featuring 50ml sizes
of the Shampoo, Conditioner, and Repair Mask.
The UKHAIR by UKLASH line is expert-approved, with support from leading UK
Trichologist, Kate Holden, who says of the range:
“The best way to achieve longer, thicker, and healthier-looking hair quickly is to make sure that your hair routine has the right ingredients for hair health. The UKHAIR by UKLASH range has many. Anti-inflammatory pineapple extract supports scalp health, helping to create an optimum environment for hair growth. The Shampoo and Conditioner also contain Vitamin B5 and Hydrolysed Wheat Protein to repair, protect, and strengthen the hair, reducing breakage. If your hair is in need of a reset, the Repair Mask is a must. It contains Argan and Avocado Oil, as well as Coconut Extract, which are full of amino and fatty acids to reinforce the keratin protein in your hair. The Mini Haircare Set is perfect to put in your gym kit or carry-on bag to protect your hair from hard water and damage on the go. The brand's award-winning Hair Growth Serum is formulated with Anagain and Lemon Fruit Water to repair and protect the hair from the root, with proven results.”
Nima Pourian, UKLASH Founder & CEO, adds:
“UKLASH has experienced significant success over the past few years at Boots. As we continue to ascend in the Hair Enhancement market in the UK, we see tremendous opportunities through our partnership with the retailer. Their support in promoting our serums with a strong in-store presence will be instrumental in our growth. This spring, we are excited to expand our collaboration by launching our full UKHAIR range at Boots.”
About UKLASH
UKLASH began in 2019 with the launch of its #1 rated Eyelash Serum. Following up with a range of award-winning hair growth solutions and beauty products, they made their mission clear: to create exceptional and scientifically proven formulas that enhance lashes, brows, and hair—naturally. Their unique product range is supercharged with vitamins and peptides to help supercharge natural beauty, in a way that suits every individual.
“The best way to achieve longer, thicker, and healthier-looking hair quickly is to make sure that your hair routine has the right ingredients for hair health. The UKHAIR by UKLASH range has many. Anti-inflammatory pineapple extract supports scalp health, helping to create an optimum environment for hair growth. The Shampoo and Conditioner also contain Vitamin B5 and Hydrolysed Wheat Protein to repair, protect, and strengthen the hair, reducing breakage. If your hair is in need of a reset, the Repair Mask is a must. It contains Argan and Avocado Oil, as well as Coconut Extract, which are full of amino and fatty acids to reinforce the keratin protein in your hair. The Mini Haircare Set is perfect to put in your gym kit or carry-on bag to protect your hair from hard water and damage on the go. The brand's award-winning Hair Growth Serum is formulated with Anagain and Lemon Fruit Water to repair and protect the hair from the root, with proven results.”
Nima Pourian, UKLASH Founder & CEO, adds:
“UKLASH has experienced significant success over the past few years at Boots. As we continue to ascend in the Hair Enhancement market in the UK, we see tremendous opportunities through our partnership with the retailer. Their support in promoting our serums with a strong in-store presence will be instrumental in our growth. This spring, we are excited to expand our collaboration by launching our full UKHAIR range at Boots.”
About UKLASH
UKLASH began in 2019 with the launch of its #1 rated Eyelash Serum. Following up with a range of award-winning hair growth solutions and beauty products, they made their mission clear: to create exceptional and scientifically proven formulas that enhance lashes, brows, and hair—naturally. Their unique product range is supercharged with vitamins and peptides to help supercharge natural beauty, in a way that suits every individual.
About UKHAIR by UKLASH:
UKLASH launched UKHAIR in 2024, with the Hair Growth Serum selling out in just four days. The UKHAIR range, designed to support every step of the hair growth journey, features pro-active shampoos, bond-building repair masks, and nutrient-rich vitamins. With a commitment to science-backed formulas and exceptional results, UKHAIR is fast becoming a leader in premium haircare."
UKLASH launched UKHAIR in 2024, with the Hair Growth Serum selling out in just four days. The UKHAIR range, designed to support every step of the hair growth journey, features pro-active shampoos, bond-building repair masks, and nutrient-rich vitamins. With a commitment to science-backed formulas and exceptional results, UKHAIR is fast becoming a leader in premium haircare."
