Bio-Therapeutic reveals bt-ceuticals packaging update

Advanced skincare brand Bio-Therapeutic has updated its carton and primary packaging for the first time in almost 10 years.

The new packaging features the company's signature blue and silver colours with a navigation clearly designating those formulas designed ‘For Professional Use', and enhanced explanation of the ingredients within the cutting-edge formulations.

Commenting on the new packaging, which will be rolled out this spring, Bio-Therapeutic CEO David Suzuki, says:

“We've always prided ourselves on being a refreshingly to-the-point brand. As we continue to expand globally, we felt it important to make our packaging as simple and easy to understand as possible. Our consumers don't want frill and fluff, they want results… and our new bt-ceuticals packaging gets the right formula into their hands faster.”

Bio-Therapeutic's bottles and tubes will also receive a makeover at a later date.

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