Beauty distributor KLM Marketing announces rebrand

Australian BodycareKLM Marketing, UK distributor of professional brands into salons and spas, has rebranded as Beauty and Skincare Essentials.

Established for over 30 years, the company is now creating a new distribution and marketing hub for its brands. These include Tea-Tree Oil beauty line Australian Bodycare (pictured), French spa brand Phytomer, vegan lip balm Beauty Made Easy, Spanish Aromatherapy brand Alqvimia, anti-ageing cosmeceutical Vie Collection, lifestyle brand Essenzza and cosmetic camouflage products from Covermark.

The company also plans to introduce Phytocēane (pictured) from Phytomer in the near future. 

PhotoceaneCommenting on the evolution of the company, Managing Director of Beauty & Skincare Essentials, Fiona Peerless say:

“After KLM was acquired in 2019 following a management buyout, we reimagined our business and offering to beauty and spa brands, while expanding into cosmetics and other well-being sectors. Covid interrupted our momentum, but the recent addition of new brands means now is the perfect time to focus on the future.”

Fiona adds:

“Although KLM was the ‘canopy business', it was behind the scenes and we've led on a brand basis. Now we want to position Beauty & Skincare Essentials as the lead and position brands within while maintaining their individuality and unique qualities. It's business as usual but with a difference!” 

Beauty & Skincare Essentials
01892 750 850