Alterna reveal bond repairing leave-in hair masque
Alterna® has added a new leave-in treatment mask to their Caviar Anti-Aging Restructuring Bond Repair collection.
Created to treat damaged hair, Alterna Restructuring Bond Repair Intensive Leave-In Treatment Masque strengthens hair by reducing breakage, provides heat protection and improves shine after just one use. It also increases hair manageability, smoothing cracks and fissures in the cuticle layer and preventing future damage. Results can last up to five weeks.
The masque is formulated with a proprietary blend of Alterna® Haircare's Caviar exclusive Bond Enforcing Technology, Maracuja Oil, Omegas, Amino Acids and Biomimetic Lipids.
Commenting on the launch, Michelle Chandler, Global General Manager of Alterna® Haircare, says:
“After years of heat styling and colouring, consumers now more than ever understand the need to prioritize the health of our hair. Consumers are seeking at-home products that heal and maintain overall hair health, but also provide a luxurious self-care experience.
"We designed the Bond Repair Intensive Leave-In Treatment Masque to deliver exceptional results but also elevate everyday hair care into a transformative experience. We are proud to introduce the Intensive Leave-In Treatment Masque to the Restructuring Bond Repair collection.”
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