Alterna publish new clinical claims for densifying hair care

Alterna has revealed new claims of efficacy for its Caviar-Anti Aging Clinical Densifying collection of hair care products which comprises Shampoo, Foam Conditioner, Styling Mousse and Scalp Treatment.

Part of Alterna's Caviar Anti-Aging range, the Clinical Densifying collection is formulated with Caviar extract rich in Omega fatty acids, vitamins and minerals, and Red Clover Densifying Complex which is clinically proven to provide a significant boost to hair texture and thickness with regular use.

The new claims for the product line revealed by Alterna are as follows:

  • 92% of participants reported they saw an improvement in the appearance of their hair thickness and fullness when evaluated by a licensed cosmetologist after 6 months*
  • 90% of participants reported they saw less fall-out after 6 months***
  • 90% of participants reported hair was less prone to shedding after 6 months***
  • 87% of participants reported their hair appears thicker after 4 months***
Commenting Jack Hutchinson, Commercial Director at Salon Promotions Ltd who distribute Alterna, says:

“We are really excited about the new Alterna Caviar-Anti Aging Clinical Densifying collection claims. The collection was already a huge hit amongst salons and their clients, and these new claims give stylists some further data to share with clients who may be looking for the perfect product range to help with any hair thinning and shedding issues they may be having and who are looking to achieve a healthier scalp and fuller, thicker hair.”

*based on a 6-month clinical study with 39 participants
***based on a clinical study with 39 participants

Salon Promotions Ltd