Expert Advice: Let’s talk paid social media ads
Alicia Humphreys explains why autumn is prime time to promote your services via social media.
Ahh autumn, the season of pumpkin spice, cosy jumpers and... prime marketing opportunities.
While everyone's been in holiday mode over the summer, September rolls around like a mini New Year. People are back into routine, kids are back at school and your audience is suddenly paying a lot more attention online. Which means? It's the perfect time to ramp up your paid ads.
Whether you want to boost bookings, shift seasonal products or build brand awareness ahead of the busiest time of year, here's why autumn is the moment to go for it.
People are re-focused and ready to buy
Summer is full of distractions, but as soon as September hits people get back into “let's sort our life out” mode.
They're looking for:
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New routines and services.
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Autumn refreshes (hello new hair, skincare, wellness habits…).
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Gift ideas or early Christmas inspo.
If your service or offer solves a problem, saves time or adds value, now is the time to shout about it!
Ad costs can be lower (for now)
In early autumn, before the Black Friday and Christmas ad frenzy kicks in, you might find better ad performance for your budget. There's a bit more space in the feed and you've got a golden window to test what's working before competition ramps up in November.
Pro tip: Focus on nurturing your audience now, so by the time Christmas rolls around, they're already warm and ready to buy.
Here's how to map out your autumn ad strategy:
September: Perfect time to re-engage your audience, grow your list or promote services now that routines are back.
October: Focus on mid-season offers, gift vouchers, autumn packages and prep content for November's big promos.
Early November: Launch your Black Friday and Christmas teaser campaigns. If you leave it too late, you'll be competing with EVERYONE.
Mid to Late November: Go live with your best offers. Run retargeting ads to remind people what they've seen and keep it simple and clear.
December: Highlight gift cards, last-minute availability or limited stock. Think urgency and ease.
Need inspiration? Here are a few ad ideas perfect for this season:
- Promote gift vouchers ahead of Christmas.
- Offer autumn 'refresh' packages or seasonal treatments.
- Showcase bestsellers or bundles for gifting.
- Feature a service that helps people feel good as darker nights set in.
- Launch a new service or limited-time offer with urgency.
Alicia Humphreys is Owner of Pink Fox Socials who help salons grow their social media presence and attract new customers. Follow them at on Facebook and Instagram.
