Aldwyn & Sons opens male-only pedicure room

A male-only pedicure room is celebrating success after it opened in London's Fitzrovia area in November.

Aldwyn & Sons aims to change male attitudes towards footcare and the way it is provided, and is the brainchild of Aldwyn Boscawen, an Old Etonian who previously worked in finance. He launched the pedicure room after he came to recognise the benefits of good foot care and how it affects overall health, and now encourages men to put their feet up in a relaxing setting.

Founder of the pedicure room, Aldwyn Boscawen says: 

“I realised that pedicures were more than the functionality of cleaning feet. They gave me ‘me time', self-gratification and a spring in my step that very few other things could.”

He adds:

“My favourite part of the job is being the ‘footman'. I like to think that there is nothing uncool about being a male ‘Nail Technician'. I get to meet very interesting people and for a brief period in their day, offer a safe sanctuary for them to escape the trials and tribulations of the outside world.”

Located at the rear of Sharps Barber & Shop with décor inspired by an English Gentleman's library, Aldwyn & Sons pedicure room offers a menu of manicure and pedicure treatments tailored for the modern man. Aldwyn describes his key clientele so far as comprising city slickers, hipsters, models, influencers and VIP names.