Additional Lengths X Middlesbrough F.C. Women collab revealed
Hair extension brand Additional Lengths has announced a collaboration with Middlesbrough F.C Women with the aim of showing that women can take pride in their appearance as professional sportspeople without compromising respect.
The partnership hopes to inspire a new generation of young athletes who may struggle to find relatable sporting role models, a vision which Additional Lengths and Middlesbrough F.C. Women share.
Commenting on the collaboration, Carrie Tyler, Marketing Director at Additional Lengths, says:
“We all want to see female role models in sport and are disheartened to see the high stats of young women and girls dropping out of sport due to a lack of self-confidence. As a North-East business, partnering with Middlesbrough F.C Women is a natural fit for us. These women, like so many others, go to additional lengths to progress their career. We aim to drive awareness of these players as inspiration for a generation that still finds it challenging to see relatable figures in sports.”
Victoria Lynch, Additional Lengths' Founder, adds:
“Confidence plays a major role in every teenage girl's life both on and off the pitch, it's a key factor in exclusion from sports, working with Middlesbrough F.C Women, we want to re-shape the narrative of femininity to being strong, confident, and capable, ready to take on the world, championing female confidence and empowering young women through education and encouragement.”
Additional Lengths
