The Permanent Jewellery Trend: A Must-Have Service for Salons This Christmas

The trend of permanent jewellery is showing no signs of slowing down, and Permanent Jewellery Artist and Salon Owner Jemma Ball is here to teach you how to introduce it to your salon just in time for the festive season.

In September 2023, Jemma introduced permanent jewellery at her salon after witnessing the success of the service in the States. Since then, Jemma and her team at Links have performed over 1,000 welds and are regularly fully booked both in the salon and at pop up events with this new offering.

“It's a fantastic new service to offer in salons. We've found that it brings in lots of new clients, as well as familiar faces too. It's also extremely profitable and caught my interest because you don't need to book out a large amount of time,” Jemma explains. “Everyone loves treating themselves to something sparkly, with the added benefit of no clasps and no fuss. Most of our clients come in groups—friends, or mothers and daughters. It also makes for a great gift idea, and we tend to sell a lot of gift vouchers, especially around Christmas.”

Following the successful launch, Jemma introduced ABT Accredited Permanent Jewellery training early this year, which not only covers the service itself but also how to brand your business and market permanent jewellery within the salon. The ABT Course Accreditation makes obtaining the correct insurance straightforward—a significant benefit since insurance for permanent jewellery can sometimes be challenging to find.

“When I first trained, there were very few permanent jewellery suppliers in the UK, and the US had much more exciting designs. I decided to learn everything about the manufacturing process of charms and chains. In July, we launched Links Permanent Jewellery Supplies, making it easier for our students to offer unique but high quality, luxury charms and chains to their own customers.”

For more information on Permanent Jewellery Courses, visit www.jemmaelizabethacademy.co.uk.