Nails Inc. launches INC.redible make-up line
Nails Inc. founder Thea Green has today (2nd November) launched her new make-up range, INC.redible.
Available globally, the brand’s first collection focuses on lip cosmetics, and includes 54 different products ranging from gloss, matte paint, metallic matte paint and matte lip remover.
The much-anticipated launch was first announced on the Nails Inc. Instagram account a week ago, stating:
“STOP EVERYTHING. @incrediblecosmetics is about the drop!!! The countdown to 2nd November starts now. INC.redible is all about being your most incredible self – there are no bad yous. INC.redible will amplify the entire DNA from the mothership of Nails inc – known for innovation, trend and colour expertise – now exploded out into a full beauty range. The collection will be available at selected retailers globally. Follow us @incrediblecosmetics now. We can’t wait for you to see it!! #beyourincedibleself"
Key products in the range include nourishing Jelly Shot pre-lipstick, which features avocado, vitamin E and rice brand oil, ideal for nourishing lips prior to applying matte lipstick; and Foiling Around, a day-to-night lip colour available in seven shades of foil lip colour.
It is understood that products will not only be available via the Nails Inc. website and Nails Inc. nail salons, but also via Feel Unique, Asos and Boots in the UK.
