Estée Lauder appoint supermodel Fei Fei Sun
Make-up brand Estée Lauder have appointed Chinese supermodel Fei Fei Sun as its latest global spokesperson.
With over five million followers on social media, Sun is set to appear in campaigns for the make-up giant across digital, in-store and printed platforms. It is understood her first campaign will launch in December.
Sun took to Instagram to share her joy at the appointment posting a shot of her in hot pink lipstick stating: “I am thrilled to announce that I am @esteelauder 's newest #EsteeModel! So happy to be joining the #EsteeLauder family."
Stephane de La Faverie, Global Brand President of Estée Lauder commented:
“We are thrilled to welcome Fei Fei to the Estée Lauder brand. She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”
Fei Fei Sun was named Model.com’s Industry Icon and was the first Chinese model to appear on the covers of American Vogue and Vogue Italia. She has also featured in campaigns for designers such as Ralph Lauren, Prada, Louis Vuitton, Valentino and Calvin Klein Jeans.
