e.l.f. Beauty opens international hub in London

Pictured left to right: Kory Marchisotto SVP, CMO, e.l.f. Beauty and President, Keys Soulcare Scott Milsten SVP, General Counsel CPO, e.l.f. Beauty Jennie Laar, SVP, CCO, e.l.f. Beauty Tarang Amin, Chairman, CEO, e.l.f. Beauty Mandy Fields, SVP, CFO, e.l.f. Beauty Josh Franks, SVP, Operations, e.l.f. Beauty (Photo: Business Wire).

Californian brand e.l.f. Beauty has opened an office in London to grow the company's international business.

Located in Islington, the space has been designed to enable e.l.f. Beauty's 40-strong team to connect to its community and act as a global hub for the brand.

e.l.f. Cosmetics has experienced significant growth since launching into the UK in 2014, and sources show the brand now sits as the No. 6 mass make-up brand in the UK.

Commenting on the company's new London hub, Tarang Amin, Chairman and CEO of  e.l.f. Beauty, says:

“We see significant runway in both the U.K. and other markets around the world. e.l.f. will bring its unique value proposition, powerhouse innovation and disruptive marketing engine – which have proven to resonate across categories and geographies – into new places and spaces with the purpose to serve every eye, lip and face.”

He adds:

 “Our vision to empower a global community that shares our vision of positivity, inclusivity and accessibility means we are moving into markets where there is an opportunity to connect more directly with consumers and demonstrate directly that we are a different kind of company.”

e.l.f. Beauty