Puma x Maybelline cosmetics revealed

Image: PRNewsfoto/Maybelline New York

Cosmetics brand Maybelline New York have revealed their first collaboration with global sports brand Puma, with Maybelline spokesmodel and Puma's latest ambassador Adriana Lima as the face of the campaign.

The Puma x Maybelline special-edition collection fuses beauty, fashion and sport with the current athleisure trend into a high-performance make-up collection created for the do-it-all lifestyle of millennials and Generation Z.

Trisha Ayyagari, Deputy General Manager of Maybelline New York, comments:

“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She's always on the go, never settles and needs high performance products that keep up with her grind. Puma x Maybelline Collection was created to do just that.”

Leonardo Chavez, Global Brand President of Maybelline New York, adds: 

“Puma and Maybelline are synonymous with on-trend, high-performance products. Maybelline's collaboration with Puma makes innovative, street style-inspired makeup accessible to consumers worldwide to complement their always-on, demanding lifestyles.”

Formulated with long-wear technology, the 12-piece collection includes a metallic chrome-effect highlighter, smudge-proof mascara, and limited-edition shades of Super Stay Matte Ink long-wear lip colour. There are also two new products: a new long-wear matte and metallic eye stick, and a waterproof colour and gloss face stick.