Loella X Sarah Exley make-up brushes launch

Brush brand Loella has launched a new make-up brush collection in collaboration with professional make-up artist, Sarah Exley. 

The Femme Fatale collection features 12 vegan and cruelty free make-up brushes, created for detailed and precise makeup application and facilitates techniques such as nose contouring, tight-lining and precise highlighting; Sarah's ideal backstage brush kit.

Sarah Exley has 20 years' experience, and is Head of Makeup for ITV's X-Factor and Love Island. Commenting on the Femme Fatale collection, she says: 

“Make-up brushes are the tools of my trade and every make-up artist dreams of having one set of brushes that does it all, from flawless base application to precise eye and lip work. I designed this set with the chaos of backstage in mind - all brushes allow for fast yet precise application to get the job done.

“I am a strong believer in making the make-up industry cruelty free and affordable, so working with Loella to create a high quality, affordable, professional brush range was a no-brainer. I am so excited to share our shared vision with this brush set!”

Nadine Oei, founder of Loella, adds: 

“As a brand, we always aim to create high quality brushes without compromising design or affordability. To work with someone of Sarah's calibre has been so exciting and has really raised the bar of our brush designing process!”

British brand Loella partners with #iamtheCODE, a foundation which teaches girls in disadvantaged communities the skills and confidence to become the coders and tech entrepreneurs of the future. Loella donates 10p from the sale of every brush to #iamtheCODE.