Inglot x Maura unveils summer cosmetics collab

Make-up brand Inglot Cosmetics has partnered with reality TV personality Maura Higgins to launch a new vegan cosmetic range as part of the Inglot x Maura collaboration. 

The Elements Collection of 14 make-up products for the skin and eyes is inspired by nature's beauty, diversity and power formulated entirely without animal by-products. It comprises Endless Glow Liquid Illuminators in Bronze Glow and Gilded Glow shades; Luminous Rose Cream Blushers in Rich Hibiscus, Peach Peony and Radiant Poppy;  Luminous Sands Cream Highlighters in Golden Hours, Golden Sands and Bronzed Gold; three new Paradise Wild Eyeshadow Palettes; and Bask in the Glow Duo Palettes in Sunrise, Sunset and Sunshine.

Due to COVID-19 travel restrictions, the collection's campaign was shot in the grounds of a country farmhouse in the UK, and promotional imagery has been produced without digitally enhancing photography to highlight natural and authentic beauty. 

Commenting on the Inglot x Maura The Elements Collection, Jane Swarbrigg, Managing Director of Inglot Cosmetics UK and Ireland says: 

“Authenticity is at the forefront of the vegan Inglot x Maura Elements Collection, from the infusion of natural ingredients to the promotion of understated make-up application and absence of post-production make-up enhancement techniques in the campaign images. The product is so good, it's only right that fans of the brand and Maura see exactly how it looks on her face. Enhance and define natural beauty using the Inglot x Maura Elements Collection.”

Maura Higgins adds: 

“We called this the Elements Collection because it's vegan and natural. None of my makeup in the campaign is digitally edited, it just tied in perfectly with the whole premise of the new collection and the message I want to share! This is how the Elements Collection really looks on my skin."

Maura first unveiled her debut best-selling make-up collection in collaboration with Inglot Cosmetics in June 2020.