Dcypher roadshow to offer AI-powered shade matching

Cosmetics brand Dcypher Beauty is touring the UK with its Complexion Concierge Roadshow, offering consumers a chance to try a custom-blended foundation.

The British brand will arrive in Liverpool, Manchester, Birmingham and London with an immersive pop-up to offer live AI-powered shade matching consultations. Each person attending is invited to have their skin scanned, watch as their 100% bespoke shade is created in just 10 seconds and take home a complimentary five-day sample. 

Hosted in a branded Dcypher Beauty airstreamer, there'll also be expert advice from makeup artists, discounts and prizes. 

Events take place as follows:

Liverpool - The Beauty Weekend, Liverpool ONE: 26th-28th September

Manchester - Trafford Centre: 1st-2nd October

Birmingham - Bullring: 7th October

London - Covent Garden Piazza: 9th October