Ciaté x SmileyWorld lights up London

The House of Commons was lit up last night (16th July) by a huge smiley emoji courtesy of Ciaté London.

Celebrating World Emoji Day (17th July), Ciaté London projected a 25m-wide lipstick wearing smiley onto the building to launch of their collaboration with lifestyle brand SmileyWorld, and also to remind the world of the importance, now more than ever, of a smile.

The Ciaté London x SmileyWorld collection aims to empower confidence and self-expression, pushing the boundaries of cosmetics. It features the Smile On Lipstick in Be Kind (nude) and Be Proud (red) shades, Smooth On Lip Balm in Be You (lightly tinted pink) shade, Keep An Eye On Coloured Mascara in shades Be Brave (pink), Be Bold (aqua) and Be Happy (yellow),  the Wink On Eyeshadow Palette, Stick On Nail Stickers, and Energy Boost Eye Patches.

Commenting on their collaboration with SmileyWorld, Ciaté London's Founder and CEO, Charlotte Knight, says: 

“Ciaté and Smiley are industry disruptors and counter-culture lovers, and we both ultimately believe that positivity is power and happiness is beautiful. The emotional intelligence we build through being creative and expressing ourselves has become even more so important during these disturbing times. That's what the collection with SmileyWorld is all about.”