Carter Beauty to launch in Primark stores

Irish beauty brand Carter Beauty by Marissa Carter is launching into 10 Primark stores in the UK, and Ariana Grande is already a fan!

Launched last year by Irish entrepreneur Marissa Carter – also founder of the Cocoa Brown tanning brand – Carter Beauty features 103 make-up products including long-lasting gel eyeliners, high pigment lipsticks and easy to blend eyeshadows.

Formulated by Marissa herself, products are cruelty-free and, as with Marissa's Cocoa Brown tan range, are certified by Peta's ‘Beauty Without Bunnies' program. 

Carter Beauty CEO and Founder Marissa Carter says:

“Carter Beauty has surpassed all of our expectations in Ireland, quickly becoming a household name - from our Full Measure HD Foundation to our Warm Velvet 18-shade palettes. We're ready to share the #TeamCB offering with our customers in the UK and are confident you'll love it just as much as we do!”

And that's not all; music sensation Ariana Grande wore Carter Beauty by Marissa Carter's Supreme Gel Liner to create her iconic winged eyeliner in the video for her No.1 single Break Up With Your Girlfriend, I'm Bored. Make-up artist Rokael Lizama shared how he created Ariana's look via his Instagram.

Carter Beauty by Marissa Carter will be on sale in Primark stores in Derry, Liverpool, Cardiff, Bristol, Sheffield, Glasgow, Westfield London, Lakeside, and Oxford Street from February / March.