Make-up brand CODE8 reveals first Brand Ambassador

Alexa Chung has been revealed as CODE8's first Brand Ambassador.

The British make-up brand was founded a year ago by Nadine Ayache and Sophia Chikovani, and offers high-performing scientific formulas with universally flattering colour and buildable coverage.

Alexa will participate in the brand's latest campaign, Beauty Decoded, which uses flash photography to create high energy visuals with an 'on the go' feel telling an 'in the moment' story.

Commenting on her appointment as Brand Ambassador for CODE8, Alexa Chung says:

“Make-up for me is about accentuating and enhancing your features rather than masking or reinventing them and that's why I love the campaign imagery so much. It's serious make-up for people who don't take make-up too seriously. 

“As much as I enjoy putting on a cat eye or a bold lip, for the most part my approach to beauty is simple and devoid of products that seem intimidating to use and I think that's mirrored in the ethos of CODE8. 

“I am delighted to be partnering with CODE8 whose straightforward approach to beauty is so aligned with my own.”

CODE8 co-founders, Sophia Chikovani and Nadine Ayache, add: 

“Alexa is the perfect personification of the CODE8 mantra #beautywithoutlimits.  We share a belief that make-up should be effortless, uncomplicated and multi-functional, leaving women more time to make the most of their busy lives. This is the reason we created the CODE8 range and we are delighted to welcome her to our CODE8 family."