Felicity Jones named face of Clé de Peau Beauté

Academy Award-nominated actress Felicity Jones has been named as the Global Brand Face of luxury beauty line Clé de Peau Beauté.

Clé de Peau is part of the Japanese Shiseido Group, and the actress's appointment comes as part of Shiseido's strategic relaunch of the cosmetics and skincare brand. Felicity will make her first appearance in January 2018, in a Spring/Summer 2018 campaign shot in London by British photographer David Sims. It will break globally in print and online media placements across Asia, the United States, Canada, Russia and Travel Retail. As part of her role, Felicity will also attend exclusive launch events around the world, beginning with a special event in Los Angeles in January.

Commenting on the appointment, Yukari Suzuki, Brand Director of Clé de Peau Beauté says:

“A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté. She embodies the brand's DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her.”

Felicity Jones is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated role as Jane Hawking opposite Eddie Redmayne in the film, The Theory of Everything. Most recently, she led the cast of Rogue One: A Star Wars Story, and will soon be seen in the Ruth Bader Ginsburg biopic, On the Basis of Sex, focusing on the Supreme Court justice's career struggles fighting for equal rights. She is also set to star in the Luca Guadagnino's Swan Lake, inspired by the classic ballet story.

On her role as Global Brand Face, Felicity says:

“It's important to me that my values align with any brand I'm affiliated with. Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I'm so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world.”

Clé de Peau Beauté means The Key to Skin's Beauty. The philosophy of the brand is to unlock the power of a woman's radiance by harnessing make-up technologies and some of the most advanced skincare in the world.