• Brows
• Industry

The Eyelash Design Company has appointed Charis & Co. as Japanese distributor for LoLa Brows.

Charis & Co. will presented the innovative brow treatment at the Diet and Beauty Show, one of the largest trade events of its kind in Japan in September.

LoLa Brows is a unique salon and spa treatment which sculpts and builds the brow with personalised colour providing a three-dimensional look to the frame and shape the face.

Building both brow shape, volume and thickness, this multi-layering sculpting treatment uses a new specially formulated gel mixed with pigment powder to create a colour and look that is as unique as each client. Applied to the existing brow or directly to the skin, the transparent gel used in the LoLa Brows treatment is light reflective and thickens the individual strands of hair with a realistic, natural look.

Philip Marsh, General Manager, The Eyelash Design Company says:

“We are excited about this new partnership with Charis & Co. in Japan as it enables us to continue to build The Eyelash Design Company’s international network, especially in the booming Japanese beauty market.”

In other news, the company has appointed Heath Donnelly as Field Sales Manager, UK and Ireland. Heath’s national role will include responsibility for developing new business and supporting key accounts throughout the UK and Ireland, covering wholesale, spas, colleges (both FE and private) with Lash FX and Hi Brow Brands.

Heath has over 31 years in the hair and beauty industry and 17 dealing specifically with professional hair and beauty wholesalers, having worked in senor roles with brands including Schwarzkopf and Indola.

Commenting on Heath’s appointment, Philip Marsh, adds:

“Heath brings a wealth of experience to the sales team at The Eyelash Design Company. His skills, contacts, motivation and determination will definitely help to drive our spa, wholesale and college business growth.”