First ishga Conference held in Glasgow

Seaweed skincare brand, ishga, recently held its first spa partner and distributor event at the Kimpton Blythswood Hotel in Glasgow. 

The ishga Conference 2020 brought together the brand's leading spa partners for a day of networking, new product launches and education. 

Spas attending included Coworth Park, Surrey; Seaham Hall, Durham; Kimpton Charlotte Square Hotel, Edinburgh; Kimpton Blythswood Hotel, Glasgow, Skibo Castle, Norton House, Fairmont St Andrews, and Fife Arms, Scotland. New distributors from Australia, Germany and the USA also attended.

The event was hosted by ishga's co-founders and directors, Malcolm Macrae and Leon Trayling, who previewed the brand's new promotional video shot on location in the Hebrides, and gave an exclusive insight into NPD for 2020 which includes three new product launches: a cleansing balm, soap and new body spray. 

Mark Smith Media presented an overview of the brand success in the consumer press, and incumbent social media company, Fat Buzz, discussed the key highlights of the social media campaign to date. 

In the afternoon, Spa Consultant Jacqueline Ross, presented an engaging talk on retail titled, ‘The Retail Challenge and Solutions'. 

During the final session, Wilma McDaniel, Commercial Director of Cutitronics, demonstrated how high-tech skin analysis tools combined with app-based technology can determine skin needs and hydration requirements. ishga is partnering with Cutitronics on a future launch.  

The day concluded with networking sessions followed by time to enjoy the spa facilities and a celebration dinner.