idHAIR introduce Bleach Me Power+ hair lightener

idHAIR has launched a new hair bleach, Bleach Me Power+, for bleaching, lightening or highlighting hair up to nine levels.

Bleach Me Power+ features Amino Sugar Nourishing Complex (ASNC) to protect the hair's cuticle layer, restructuring the hair on the surface and the inside during the lifting process. This results in hair feeling smooth, shiny and tangle free after bleaching. 

These amino acids also penetrate deeply into the hair allowing them to preserve the keratin structure, and targets hairs' surface providing moisture and nourishment. In addition, Cysteine and Glycine work within the keratin bonds, resulting in a huge improvement in the health of the hair. 

With a processing time of 60 minutes, IdHAIR Bleach Me Power+ can be used to create highlights and effects with foils as well as combs or spatulas, and can be mixed with all idHAIR Boosters (one part Bleach Me Power+ to two parts Booster).