Wella announce Zoë Irwin UK Colour Trend Expert

Trend predictor and hair stylist Zoë Irwin has been appointed UK Colour Trend Expert for Wella Professionals, and will now act as spokesperson for the Wella Professionals brand in the United Kingdom offering insight and seasonal hair colour trend predictions.

Zoë has worked in hairdressing for 30 years, and has experience in salon, session, editorial and product development; in fact, her experience led her to be dubbed by The Independent as ‘the Stella McCartney of hair'. As a trained Trend Forecaster, she works alongside trend agencies to offer guidance on hair aesthetics. 

Her new role will see Zoë working alongside Wella Professionals Colour creatives, as well as working with consumer media to highlight colour trend forecasts.