Veterans' Foundation benefit from Monat fundraising

More than $750,000 (£548,000) has been raised for veterans and first responders by Monat Gratitude, Inc., the philanthropic movement behind vegan beauty and hair care brand Monat. Beneficiaries include UK-based Veterans' Foundation. 

The money was raised from sales of Monat's limited-edition Gratitude Treat for Your Feet Duo. The brand is donating 100% from the sale of every duo to support veterans and first responders in the UK, Ireland, the US, Canada and Poland. 

Commenting on their successful fundraising, Lu Urdaneta, Monat Global Chief Culture Officer and Monat Gratitude CEO, says: 

“The Monat Gratitude Treat for Your Feet Duo was launched as a means to raise awareness and funds for veterans and first responders, and we are so proud of the partnerships we have developed with each of the organisations.  I'm continuously amazed by the dedication of our Market Partners across the world to give back and positively impact the community.”

David Shaw CBE MDA, Founder and CEO of  The Veterans' Foundation, adds:

"The Veterans' Foundation is immensely grateful to Monat-Gratitude for the considerable donation to assist us with our work to help members of the armed forces who are in need.  It will be used for two purposes, to establish a Memorial Wall that will help the public remember their veteran loved ones online, as well as raising money, and to help veterans to manage and overcome PTSD, usually caused, or worsened through operational experiences. The Veterans' Foundation is delighted to be partnering Monat-Gratitude."