Use the ABT logo to market your accredited hair & beauty courses
Lucy Radbourne, from ABT’s Accreditation Team, explains how you can make the most of using the ABT logo and branding once your courses achieve ABT Accreditation.
If you're a training provider, achieving ABT Accreditation for your beauty, nail or hair courses offers your business so much more than demonstrating your courses are approved and the treatments you're teaching are insurable at a professional level. You can also rely on ABT's industry standing to enhance your credibility as a training provider.
ABT is a leader in the beauty and hair insurance sector and the brand is widely recognised across the UK. ABT is the ‘go to' provider of membership and insurance services for beauty therapists, nail technicians, hairdressers and barbers. In fact, ABT is the choice for over 18,000 beauty and hair professionals and business owners, educators and students.
By demonstrating to potential new learners that your courses are ABT accredited, you're giving them the peace of mind that once they've successfully completed your courses, they can easily gain professional insurance to offer these treatments to clients.
Therefore, using the ABT logo should be a key part of your training school's marketing plan.
Where can you use the ABT logo?
The use of the ABT logo is exclusive to companies and training providers who have successfully achieved ABT Accreditation for their face-to-face and/or online training, therefore making your courses stand out from any unaccredited competition. Please note that you must only use this logo in relation to courses for which you have gained ABT Accreditation.
Upon successfully gaining accreditation, you will receive a set of marketing assets for you to use freely, which will include a copy of the ABT Accredited logo.
Let's look at how you can make the most of using the ABT logo…
#1. On your course certificates
The first and most important place to use the logo is on your course certificates. We ask that you display the ABT Accredited logo on your certificates to show the courses are accredited and insurable by ABT.
This makes it super easy for students to see where they can gain insurance. Worried about our blue logo ruining your colour scheme? Don't worry, we have you covered...we have the option of black and white logos too!
#2. On your course material
We also encourage you to use our logo on your course material and to mention your accreditation status throughout the course.
#3. On your website
You can also display the logo on your website. When students are looking to book a course with you, it's really important to let them know where they can gain insurance once the course is complete. By adding our logo on to the course information page, it will give them reassurance that your courses are approved and insurable and will make them more inclined to choosing you as a course provider.
ABT Accredited Training Providers receive an exclusive discount code, specific to your training school, for your students to receive a discount off ABT membership and insurance when successfully completing an ABT Accredited course.
#4. On your social media
Social Media is a great way to promote your courses. By adding the ABT Accredited logo and tagging @abtinsurance, we will be able to engage with the post to show our members we support your courses.
When offering education, ABT Accreditation can play a key part in marketing and successfully running your courses. It's a simple, low cost and efficient way to show your potential students that you are approved and endorsed by the UK's leading beauty insurance membership and insurance provider.
Find out more by contacting the ABT Accreditation Team at firstname.lastname@example.org or read more online.