UK companies join cruelty-free China pilot

Cruelty Free International have announced four Leaping Bunny companies who will be taking part in the Leaping Bunny Pilot Project in China, which enables cruelty-free companies to enter the Chinese market whilst staying true to their non-animal testing principles.

Seventh Heaven, Bulldog Skincare, Neal's Yard Remedies and Subtle Energies are now officially part of the pilot project, having previously resisted entering the Chinese cosmetics market due to concerns over its existing regulations of mandatory animal testing for imported beauty products. 

The four companies recently attended an event in London with Cruelty Free International's partners Oriental Beauty Valley, Shanghai Fengpu Industrial Park, and Knudsen&Co.

Greg Butcher, founder and owner of Montagne Jeunesse, producers of the Seventh Heaven range, comments: 

“For over 30 years we have stood firm against animal testing together with our close friends at Cruelty-Free International. That's why we are so incredibly proud to be part of this historic China Pilot Programme. Excited to promote cruelty-free cosmetics in this ever-growing market.”

There is great demand amongst Chinese consumers for cruelty-free cosmetics, and it is hoped that the success of the pilot scheme will help Cruelty Free International and its partners to achieve their goal of not only introducing cruelty-free brands into the country but also securing regulatory changes in China.

Formerly known as BUAV, Cruelty Free International are the leading organisation for promoting cruelty-free products and ending animal testing.