Sweet Squared named exclusive UK distributor for Paul Mitchell

Sweet Squared has announced it has become the exclusive distributor for Paul Mitchell^® hair care products in the UK.

Paul Mitchell^®, a pioneer in professional haircare for over four decades, is renowned for innovation in salon education, sustainable manufacturing and its stance against animal testing. Its diverse portfolio spans colour, care and styling, designed by professionals for professionals.

Jason Yates, President of John Paul Mitchell Systems^®, says:

“This partnership with Sweet Squared is about more than distribution – it's about empowering the professional hairdressing community. Everything we do has the success of the stylist at heart, and we couldn't have found a better partner to help us support you all.” 

Samuel and Samantha Sweet, Co-founders of Sweet Squared, add:

“We're all beyond excited to become the new home for Paul Mitchell^® in the UK. We believe that our core values of Love and Respect perfectly align with the Paul Mitchell^® ethos of integrity, creativity and care. Together we're ready to bring something truly special to professionals across the country.” 

Sweet Squared

www.sweetsquared.com