Sweet Squared brings SOFGEL to UK market
Nail, skin and hair distributor Sweet Squared has partnered with SOFGEL to bring the professional nail system to UK salons and spas.
Founded by Carol Ma, the inventor of Gel-X®, the SOFGEL range comprises SOFGEL PRO™ Gel along with SOFTIPS™, ultra-thin, flexible, full-coverage tips in eight shapes, five lengths and 15 sizes, SOFGEL PRO™ Tip Gel Adhesive, SOFGEL Gel Color and a range of essentials and tools.
Commenting on the partnership, Samantha Sweet, CCO at Sweet Squared, says:
“Nails aren't just about fashion; they're a form of self-expression, and nail technicians are the artists behind the magic. We're thrilled to introduce SOFGEL to the UK – a service designed for professionals and clients who want fast, flawless enhancements, giving them more time to create stunning, individualised artistry.”
Sweet Squared
