Skinician re-emphasise expert-led credentials

Irish brand Skinician has unveiled a relaunch to clarify its position as an evidence-based skincare brand.

Founded by skin professional Shelley Martin, Skinician's relaunch aims to emphasise the brand's three defining pillars: Skin-Self-ish & Proud which reframes skincare as a considered, informed act of self-respect; Beauty with Backbone which reflects the brand's refusal to rely on buzzwords or fear-based marketing; and Unapoloegtic Experts, which reinforces Skinician's professional roots.

Commenting on the relaunch, Skinician's founder, Shelley Martin, says:

“This wasn't about becoming something new, it was about owning what we've always stood for. Expert-led skincare, honest formulas and results you can stand behind.”

Skinician

www.skinician.com