New demi colour enhances blonde glow

Selective Professional has introduced a new demi-permanent colour that delivers high quality toning and creative colour on blonde and lighter shades of hair.

Glow Liquid Color, which has a vegan formulation and a jelly texture, is available in 12 shades designed to deliver maximum brightness and depth. Ingredients include Mongongo Oil, rich in Omega-6 and vitamin E, renowned for its moisturising and antioxidant properties, and talian Chestnut Extract which helps seal damaged cuticles. Itapeelex, a phytocomplex made from byproducts of organic grape peels, helps protect colour from external damage.

Selective Professional Glow Liquid Color works alongside Glow Liquid Color Developer, a formula specifically designed to deliver optimal results when used with Reverso Hair Color.

Xpert Professional