Salon System showcase at Sally's Event

The annual Sally Showcase Event took place in Coventry recently, with Salon System invited to present their brand portfolio.

The event was attended by store managers from 265 Sally stores. Salon System Squad Experts Julie-Anne Lariviere, Abbie Withers and Alex Dawes were all on hand to share their top tips, forthcoming trends and favourite products with a Q&A session. 

This was followed by a Glam Squad dance performance with a routine focused on getting salon ready using Salon System products.

Commenting on the event, Kathy Holroyd, Marketing Director at Salon System, says: 

“As the only beauty brand presenting at the Sally Showcase, we knew we had to make an impact; bringing in our own Squad Experts and then wowing the audience with an unexpected dance performance, certainly shook the room up and ensured we were remembered each session. It's such a great event to be able to get up close and personal with the Sally store managers helps to keep our brand portfolio front of mind when they're on the shop floors.”