Rihanna’s Fenty Hair brand launches in Selfridges
Following its successful online launch, Rihanna's Fenty Hair brand has arrived in the UK with an exclusive launch at Selfridges.
The full product range is now available at the department store's brands in London Oxford Street, Birmingham Bullring and Manchester Trafford Centre as well as online at Selfridges.com.
To mark the launch, Fenty Hair has taken over The Corner Shop in Selfridges London to create the fully immersive Mane Street, where customers can shop the full Fenty Hair range.
In addition, customers are able to pre-book styling or consultation appointments at the Fenty Hair Heaven Salon with quick Fenty Beauty touch-ups also available at all Selfridge's stores.
Commenting on the UK launch, Rihanna, founder of Fenty Hair, says:
“The UK holds a special place in my heart, and I'm thrilled to be launching Fenty Hair internationally first into Selfridges. I can't wait for our UK community to discover the right products for their hair types in real life on Mane Street.”
“We're proud to build on our partnership with Fenty, as we bring their immersive ‘Mane Street' concept exclusively to the Selfridges Corner Shop. For the first time in the UK, customers can try and buy Fenty Hair, as well as have a styling session inside the space. With a shared commitment to an inclusive beauty offer, this is an exciting, unmissable moment - we can't wait to welcome you to discover the latest development in Rihanna's world of Fenty.”
Today also sees the launch of three new Fenty Hair travel sets as well as new mini sizes of The Comeback Kid, The Protective Type, and The Homecurl Curl Defining Cream. All Fenty Hair products are formulated with the proprietary complex Replenicore-5, a blend of amino acids, proteins and antioxidants.
Fenty Hair's Mane Street will be in situ until 28th September, with pop-ups appearing at Selfridge's Manchester from 9th – 22nd September, and Selfridges Birmingham from 14th – 27th October.
Fenty Hair
Selfridges
