Restore hair care added to My Hair. My Canvas range

Professional hair care brand, Alterna, has launched the Restore Rituals Collection to its My Hair. My Canvas. range of products. 

Alterna Haircare's My Hair. My Canvas. range, launched at the end of last year, is inspired by the belief that haircare is self-care, and offers care and styling products as the canvas for creating looks and extending styles.

The new Restore Rituals collection of targeted treatments includes Cool Hydrations Nourishing Masque, Jelly Fix Repair Booster and Glow Crazy Shine Booster. These targeted, intensive formulas are formulated with the brand's My Hair. My Canvas. signature Vegan Botanical Caviar.

Cool Hydrations Nourishing Masque deeply hydrates to help reduce breakage, frizz and static so hair looks and feels healthier. 

The collection's two new silicone-free, high-concentrate jelly-boosters add extra intensity to My Hair. My Canvas. masques and conditioners. By preventing breakage, Jelly Fix Repair Booster helps to repair hair damaged by pollution and environmental over-exposure, whilst Glow Crazy Shine Booster improves hair's manageability and creates a luminous shine for up to 10 washes.

Restore is the fourth category of personalisation in Alterna Haircare's My Hair. My Canvas. range, complementing the existing array of choices within current Prime, Create and Extend product categories.