Redken reveal Acidic Concentrate system for processed hair
Professional hair care brand, Redken, has introduced its new Acidic Concentrate Haircare System, a three-step treatment of shampoo, conditioner and a leave-in treatment along with an in-salon treatment to protect and care for coloured hair and deliver a total hair transformation.
Redken's Acidic Concentrate Haircare System is suitable for all hair types and textures, and provides intense conditioning, reduces hair breakage and offers long-lasting colour protection.
Products are formulated with Redken's concentrated Bonding Care Complex which features Citric Acid. This technology helps to protect weak bonds and improve the hair's strength and resilience after a bleach or colour service, transforming the appearance of processed hair.
Benefits include up to 56% breakage reduction, protection from colour fade, intense conditioning, up to 230 degrees heat protection, protection of weak bonds, up to 11x smoother hair, up to 78% of split ends appear reduced, and tamed frizz.
In addition to the three home care products, Redken have developed a new Acidic Concentrate System backbar treatment to offer a professional, customised haircare service which targets the three key building blocks of healthy hair: protein, moisture and pH.
The professional treatment features Amino Acidic Protein Amino Concentrate technology, Acidic Moisture Concentrate, and Acidic pH Sealer. The three-step system provides visibly reversed surface damage in just a single treatment, with moisture replenished, hair nourished, strength repaired and shine restored.