Phorest appoint Strategic Accounts Director

Salon software specialists, Phorest, have appointed Yogi Parmar as Strategic Accounts Director.

Yogi has joined Phorest after working as Managing Director for Francesco Group (Southern Division) for six years, where he ran six salons and set up a Training Academy providing education and apprenticeships. Previous to this he was Sales Director at Shortcuts in the UK and Ireland.

In his new role based in the UK, Yogi will manage key Phorest accounts and be instrumental in building business relationships. 

Commenting on Yogi's appointment, Ronan Perceval, CEO of Phorest, says:

“We are thrilled to welcome Yogi to Phorest and with him on board, we are gearing up to really go after our target market and continue to grow across the UK.”