Osmo introduces three striking new red shades
Professional hair care brand Osmo® has revealed three new red shades to its Ikon Permanent Hair Colour range of vegan professional colours.
The new Hi-Lift Reds are designed to lighten the hair and deposit colour all in one step without the use of bleach, making for a gentler hair colouring method.
Colours include Hi-Lift Red (HLR), Hi-Lift Violet Red (HLVR) and Hi-Lift Copper Red (HLCR).
Hi-Lift Reds can be used over tint and added to other reds in the range as a booster. The dye's unique composition features more ammonia, more dye pigment and are mixed with a double ratio of Cream Developer.
Osmo® Ikon Hi-Lift tint should be mixed with 10 Vol / 20 Vol or 30 Vol depending on how much lift is required, with a processing time of between 35 and 45 minutes.
Commenting on the new Osmo® Ikon Hi-Lift Red tints, Adele Clarke, Osmo® Ambassador and owner of Spectrum Hair in St Helens, says:
“The new Osmo Ikon Hi-Lift Red series give a bright, intense look to darker natural shades that we would typically have to pre-lift or mix into the other red copper choices on the chart to provide the results with a more vivid boost. Being able to add a red lifting choice into an already tinted brown without the need to pre-lift will be a real plus to any salon in busy times. Offering more options and choices to our clients with minimum fuss? Who doesn't love to over-deliver when going for that loyal customer base!
“Partner this with the Osmo Ikon Elevation Additives in Red, which can be added to any favourite shampoo or conditioner choice or even add into the Intense Copper, Radiant Red, and Purple Rouge in Colour Revive. OSMO has gone all out with this launch and have you covered for every red trend, technique wants, and desires for the season ahead.”
Hair credits: Hair by Jeseca McMahon @ Son of a Bleach for Osmo Ikon.
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