OPI partner for polish-inspired footwear
Now you can coordinate your clients' flipflops with their pedis, thanks to a new collection of REEF® footwear inspired by three of OPI's iconic nail colours.
Launched to celebrate the nail brand's 40th anniversary, REEF® has introduced its beach-inspired footwear in three OPI shades: Gelato on my Mind, a sweet and icy-cool, pastel blue; Do You Lilac It?, a light purple with attitude; and Tiramisu For Two, a sweet coffee cream.
The REEF x OPI collection features the REEF Seas flip flop, highlighted by a subtle square toe, soft padded tube straps, a durable rubber sponge outsole, no slip grip and foam footbed. For an extra touch, each footbed bears the name of the featured signature OPI shade.
Commenting on the partnership with REEF®,
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann, says:
"OPI has always aimed to make nail color personal. We do this by going beyond the world of beauty and reaching other industries that are a part of women's everyday lives. With our fashion-forward, playful, and iconic color, OPI is the ideal inspiration for a sandal collection and REEF® has a renowned reputation for quality and comfort. This season, your flawless pedicure can match your sandals – whether to and from the salon or on the beach!"
Mike Jensen, President of
REEF®, adds:
"In recent years, REEF
®has put a focus on developing innovative and thoughtful collaborations with well-known brands in various categories to expand our brand fan universe and provide a unique consumer experience. When we got the opportunity to partner with another iconic California brand, OPI, we were excited to merge our fashion and beauty communities together for a colorful and stylish collaboration that embodies the brand spirits of both OPI and REEF®."
