OPI X Hello Kitty launches second collection

OPI have gone uber cute this Holiday season, partnering with Japanese pop culture icon, Hello Kitty, for a second collection.

Jill Koch, Sr. Vice President of Licensing and Business Development at Sanrio, Inc. says:

“Our partnership with OPI was one of our most popular collaborations to date. Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty's 45th Anniversary this year.”

The 2019 OPI Hello Kitty Collection features 12 signature shades plus three glitters, in classic OPI Nail Lacquer, OPI Infinite Shine and OPI GelColor formulas.

As well as 11 new hues, the collection includes returning shade Let's Be Friends!, a powdery pink which proved hugely popular in the original Hello Kitty by OPI collection. 

“Let's Be Friends! is the most searched for OPI color in the brand's history,” explains OPI's Global Director of Color Collections, Jill Bartoshevich. “We had to bring back this perfect powdery pink. It's joined by an array of shades that are all must-haves for the season - whether heading to a holiday party or looking for that special gift.”