New textured hair ponytail brand revealed

The UK's first wrap-around ponytail brand for textured hair, HI' DEMAND, has launched.

Created by award-winning hairstylist and salon owner, Heather Dappah, HI' DEMAND ponytails are made with 100% raw virgin human hair and available in 18” and 26” lengths. This mimics naturally textured hair so it can be styled using heat tools, bleach, colour, relaxers or curl creams for easy blending or to stand out.

The first two launches in the HI' DEMAND range include The ‘Katie' Ponytail, a Yaki Hair wrap around ponytail that matches Afro type when hair is blown out; once straightened it matches relaxed hair. Use it to style clients' hair sleek and low like Naomi Campbell, half up half down like Zendaya, or high like Taraji P Henson. 

The ‘Zane' Ponytail is an Afro Curly wrap around ponytail which matches hair types 4B/4C in hair texture, or wet down matches hair types 3B-4B. Style high like Janelle Monae, low like Jourdan Dunn, or half up half down like Yara Shahidi.

Commenting on the launch of the HI' DEMAND ponytails, brand founder Heather Dappah, says:

“They're great as a protective style for those who do not want to manipulate their hair loads, and it's an instant injection of volume and glam.” 

Professional trade queries should be directed to heather.dapaah@herdefinition.co.uk.