New UK distributor revealed for Alterna hair care

Salon Promotions has been announced as the new exclusive UK distributor for Alterna Professional Haircare. 

Alterna offer a range of skin care inspired hair care lines including Caviar Anti-Aging and My.Hair.My.Canvas, and joins Salon Promotions' existing portfolio of brands that includes Olaplex, Cloud Nine, Kent Salon, Silky, KeraStraight, Hot Tools and Neäl & Wølf.

Commenting, Markus Greulich, Commercial Manager EMEA Alterna, says:

“Finding the right partner for our UK audience is a decision of such importance; we're confident this will be a long and successful relationship.”

Neil Capstick, MD of Salon Promotions, adds:

“We are delighted to be the exclusive distributor for such a high-quality brand and can't wait to start 2023 as the exclusive distributor in the UK for such as prestigious product brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities and with new launches planned for 2023, it will be a really exciting year.”