Most popular UK skin care searches revealed

Clinic chain DermConsult has collated the most searched for skin care brand brands in the UK this year. 

The brand collected Google Search Trends data to see which skincare brands have seen the biggest year-on-year search increases compared to 2019, with Australian brand Alpha H topping the list. 

Commenting, Dr Kathy Taghipour, dermatologist at DermConsult, London, says:

“As we are spending a lot more time looking after ourselves and our bodies lately, there has been a huge shift towards skincare. People are becoming a lot more conscious of their skin and are therefore investing in more products and using this time to establish a routine that works best for them. We wanted to see exactly which brands people are most interested in in the UK, and there seems to be a variation of both high end and affordable products, clearly indicating that whether it's a small or large investment; people are dedicating time and money into their skin, which is always a positive thing.”

According to DermConsult's research, the Top 10 Skincare Brands (based on Google search increases), are:

1. Alpha H - +524.138% 

2. The Ordinary - +390%

3. First Aid Beauty - +237.5%

4. Paula's Choice +173.649%

5. Ole Henrikson - +173.481%

6. Glossier - +171.622%

7. Drunk Elephant - +169.163%

8. Ren - +124.242%

9. ESPA - +125.967%

10. Sunday Riley - +116.393%

The full list can be seen below.