Mood Hair Colour appoints new Creative Director

Tracey Ann Smith Mood Hair ColourMood Hair Colour has named Tracey Ann Smith as the brand's new Creative Director.

With eight British Hairdressing Awards and experience in brand and creative stategising, Tracey has an international reputation and has been appointed to bring a fresh vision to the brand's product development, visual identity and campaign imagery.

Commenting on her new role, Tracey Ann Smith says:

“I'm honoured to join a brand that celebrates individuality and creative freedom. Mood Hair Colour for me has always stood out for its incredible heritage, product innovation and products that perform, I'm looking forward to developing the Mood Creative Team and I can't wait to push boundaries, showcase the brand and be part of this new and exciting era.”

Eddie Renda, Managing Director of JGR UK, adds:

“We're beyond excited to welcome Tracey to the Mood family. Mood Hair Colour is all about self-expression, transformation, and fearless colour — and Tracey's vision perfectly aligns with our mission to empower individuals, explore product innovation and of course, support the hairdresser.”

Mood Hair Colour