Merwave launches product range for wavy hair


A new range of hair care products designed specifically for wavy hair has been launched. Merwave is a UK brand created to enable people with naturally wavy hair to awaken their beachy texture and improve the overall appearance of their locks.

The Merwave signature kit includes shampoo, conditioner, treatment, mousse and gel. A new Wavy Hair Oil which can be used in addition to these five products has also recently been launched. Products help to nourish hair whilst restoring the damage caused by straighteners and other heated tools.

The Merwave range has been developed by brand owner Abigail Reid. She explains:

“Over lockdown I saw so many tutorials of people trying the ‘curly girl hair routine' and because my hair was wavy, I thought this routine would work for me too – I was wrong! I would always just end up with a limp and greasy mess. 

“I had tried to find products for my wavy hair, but it was almost impossible, so I decided to take matters into my own hands and create my own unique system that I could use for myself and share with other wavy-haired people! I wanted a quick and non-complicated routine that would awaken natural waves so I could embrace my hair's texture, which is how I came up with Merwave. Five healthy and affordable products, zero strict rules.”

Merwave