Mason Pearson launches hairbrush cleaner to improve hygiene and brushing
First product launch in almost 30 years
Mason Pearson, the London producer of quality hairbrushes has launched (August 2022) an innovative new Hairbrush Cleaner that kills 99.9% of germs and bacteria for cleaner hairbrushes, healthier living and better brushing performance for fabulous looking hair. The secret to shiny, lustrous hair is regular brushing with a good quality, clean hairbrush to stimulate blood flow to the scalp and encourage healthy hair growth.
The pandemic has demonstrated that hygiene and health go hand in hand so it's time to stop the spread of germs and this includes our hairbrushes and combs. We clean our hands, why not our brushes too? Over time, dust and grime builds up on the hairbrush, which can leave hair dull and weighed down.
Now with Mason Pearson's innovative British Standard certified Hairbrush Cleaner 99.9% of bacteria and germs are killed for better hygiene and a cleaner brush which may aid brush longevity.
Master Brush Maker Michael Pearson said: “Our Customer Care team was constantly being asked how people could clean their hairbrushes, so we wanted to create the best practical solution. We've incorporated the lessons of the last two years to develop a cleanser that kills germs and viruses. As a business, we have never been interested in introducing new products for each passing fad or bringing out limited editions. We are committed to a small range of products that really work. We are so proud of the efficacy of the Hairbrush Cleaner and we are confident it will further increase the longevity of our hairbrushes.”
Mason Pearson has been synonymous with luxury hairbrushes for more than 130 years. Its core product has barely changed since the early 1900s, with many of the original hairbrush model names still being used today. The Hairbrush Cleaner is the first addition to the brand's portfolio since the launch of hand-made combs in the 1990s and has been created based on customer demand.
Hairbrushes should be dry cleaned every one to two weeks and thoroughly cleaned monthly, but until now there were limited options to thoroughly sanitise the hairbrush without the risk of damage to the renowned orange pad. The Mason Pearson Hairbrush Cleaner can be used on any make or model of hairbrush and on combs.
To thoroughly cleanse your hairbrush, remove loose hairs with a comb, before spraying with the Cleaner, then scrub using a Mason Pearson Cleaning Brush or good quality toothbrush and leave to dry.
The Mason Pearson Hairbrush Cleaner is attractively bottled in the brand's vintage-inspired packaging. Individual bottles can be purchased for £4.95 while display boxes, containing 24 units, are available for retailers.
The Mason Pearson Hairbrush Cleaner is available from August 2022. UK customers can purchase online at www.masonpearson.com or at authorised retailers
