L’Oréal develops next gen infrared powered hairdryer

L'Oréal has revealed its latest innovation in professional tools, the AirLight Pro.

Developed with tech firm Zuvi and a team of scientists and hairdressers, the AirLight Pro uses a combination of Zuvi's patented LightCare™ infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands.

AirLight Pro is equipped with a 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs.

Compared to hair naturally dried hair, the AirLight Pro delivers up to 33% more hydrated hair, up to 59% visually smoother hair and faster drying times based on feedback from leading professional stylists. L'Oréal's new device also delivers up to 31% less energy consumption compared to the leading premium hair dryers.

Commenting on the launch of the AirLight Pro, Anne Machet, General Manager for L'Oréal Professionnel, says:

“As the historical brand leader and trusted partner of hairstylists since 1909, L'Oréal Professionnel has always elevated the professional industry with pioneering innovations. We're thrilled to partner with Zuvi and invent the new generation of hair dryer. Powered with infrared light, AirLight Pro offers superior professional performance for all hair types, with significantly reduced energy consumption. The new perfect companion for all hairstylists!”

The AirLight Pro will be introduced through salon professional brand, L'Oréal Professionnel, in 2024 to both professionals and consumers.